ABOUT INFLUENCE EXCHANGE CONFEX AND AWARDS,
SAUDI ARABIA 2024

The Influence Exchange Confex and Awards is a global platform that brings together industry leaders, innovators, and influencers from diverse sectors to engage in insightful discussions and celebrate outstanding achievements. After the success of previous editions, we are thrilled to announce the Saudi Arabia edition on 18 April 2024.

WHY INFLUENCER MARKETING?

Enhance search engine rankings by leveraging the power of influencer collaborations.
Amplify brand awareness through effective influencer marketing strategies.
Effectively reach target audiences through impactful influencer marketing campaigns.
Boost conversions with the help of influencer marketing strategies.
Drive customer engagement by partnering with influencers for impactful marketing campaigns.
Enhance credibility and build trust through strategic partnerships with influencers.

$.81M

Ad spending: The projected ad spending in the Influencer Advertising market is US$74.81 million in 2023.

$.50M

Growth: Anticipated annual growth at a rate of 11.95% from 2023 to 2027, resulting in a projected market volume of US$117.50 million.

$.1M

Social Media Users: Saudi Arabia boasts a significant social media user base, with 29.1 million users in January 2023, constituting 79.3% of the total population.

Instagram Growth: Instagram influencer marketing in Saudi Arabia has shown remarkable growth, driven by social and cultural events facilitating the kingdom's global integration. Economic Diversification: Aligning with the 'Saudi Vision 2030' plan for economic diversification, many brands have established their regional headquarters within the kingdom

WHAT TO Expect

Inspirational Speakers

Engage with industry leaders, innovators, and influencers who are shaping the future.

Panel Discussions

Dive deep into current trends, challenges, and opportunities across different sectors.

Networking

Connect with like-minded professionals and expand your network.

Awards Ceremony:

Recognize and celebrate outstanding contributions in various categories.

Innovation Showcase:

Explore the latest innovations and technologies that are changing the game.

Unparalleled Learning Opportunities

Gain valuable insights from industry experts, thought leaders, and successful influencers who have achieved remarkable results through their marketing efforts. Discover the latest trends, best practices, and innovative strategies that will take your influencer marketing campaigns to new heights.

Networking with Industry Peers

Connect with like-minded professionals, experienced marketers, and influential content creators from diverse backgrounds.

Inspirational Keynote Speakers

Be inspired by renowned keynote speakers who have made a significant impact in the world of marketing and influencer collaborations. Learn from their experiences, success stories, and industry insights as they share their strategies for achieving marketing excellence through influencers.

Engaging Panel Discussions

Participate in interactive panel discussions featuring experts from various sectors of influencer marketing. Engage in thought-provoking conversations, ask questions, and gain diverse perspectives on key topics shaping the industry.

Gain Insights into the Latest Technologies and Solutions

Explore the forefront of MarTech, Influencers, and AdTech innovations. Learn about cutting-edge tools and solutions that can revolutionize your influencer marketing strategies. Stay ahead of the competition by discovering the latest trends and advancements in the industry.

Exhibition

Explore the latest MarTech, Influencer, and AdTech solutions, interact with exhibitors, and elevate your influencer strategies with innovative products and hands-on experiences.

Awards Recognition & Gala Dinner

Celebrate excellence in influencer marketing, witness outstanding campaigns and collaborations, be inspired by winners, learn from their exemplary work, and enjoy a glamorous evening with industry professionals to celebrate achievements and unwind. And to keep the festivities going, after the gala dinner, get ready for an exhilarating after-party at a vibrant pub/club where the music will be pumping, the dance floor will be alive, and the networking opportunities will continue to thrive.

What's in it for you?

Brands Marketing agencies and
technology contributors Influencers

Navigate the opportunities within the creator economy and learn how to leverage it for your brand.
Attract the right influencers, set KPIs, and measure the performance of influencer campaigns effectively.
Drive revenue through organic influencer partnerships and leverage social media, brand affinity, and authenticity to turn customers into powerful influencers.
Understand how the modern influencer mix can impact all stages of the purchasing funnel, from awareness to sales.
Identify the right technology partners and gain actionable insights to drive successful and measurable influencer marketing campaigns.

Collaborate with the creator marketing community and explore new partnerships, lounges, and networking experiences.
Join the mission to reinvent the way brands connect with consumers and influencers reach their followers.
Understand the pain points of influencers and brands to measure campaign success accurately.
Develop multichannel influencer marketing strategies in collaboration with influencers and brands.
Stay updated on compliance and guidelines in influencer marketing and gain insights into the future of the industry.

Discover new and potential brand collaborations to expand your influencer career.
Explore the digital transformation happening in the creator landscape and adapt your strategies accordingly.
Learn creative strategies to build strong fan communities and create a business centered around creativity.
Build effective partnerships with brands and maximize your influence and reach.
Connect with like-minded individuals and grow your network within the influencer marketing community.
Gain insights into the scope and future of influencer marketing, empowering you to stay ahead of industry trends.