Meet Our Speakers
Explore the profiles and expertise of our esteemed speakers.
Keynote Speakers
Mohanned Abu Al-Majd
Executive Director, Saudi Tourism Authority
Executive Director, Saudi Tourism Authority
Tracy Lanza
Group Head of Global Brand Development, Red Sea Global
Group Head of Global Brand Development, Red Sea Global
Saed AlAli
Chief Marketing Officer, Tabib Group
Saed, a visionary marketing strategist and brand psychology enthusiast,
boasts 15 years of
experience crafting groundbreaking campaigns that captivate global and local audiences. With an
innate ability to unravel human shopping behaviors, Saed is the creative force behind
transformative
stories that shift perceptions, fueling success through innovative brand strategies, and
communicating objectives via social media, influencers, and digital channels.
Hessa Al-Masoud
Director of External Communications, Confidential Government
, Director of External Communications, Confidential Government
Faisal Abdallah
Group Director of Communications & Business Development, Accor
Group Director of Communications & Business Development, Accor
Mustafa Zaatari
Chief Brand Officer, ToYou
Mustafa Zaatari, acclaimed as a Brand Transformation Scientist, has
redefined the branding landscape in Saudi Arabia. His journey, marked by the successful
transformation of over 30+ brands, demonstrates his expertise and visionary leadership in the
realm of branding and marketing.
Mustafa Zaatari occupied both the creative and strategic roles over the sum of 15 years, during
that time he excelled by leading ToYou as a Chief brand Officer & Riyadh Bank by becoming the
8th best brand for three consecutive years & doubled its brand value during the same period,
Lead Grey-WPP as a creative director to become the best performing office in the region as well
as, FP7 Mccann and JWT.
Aamir Allibhoy
Chief Marketing Officer, Tim Hortons
Aamir is a reputable figure within the communication scene in the Kingdom
and currently serves as the Regional Chief Marketing Officer for Tim Hortons Middle East. He
started his career back in 2002 in the Advertising world, having spent 21 years with Impact BBDO
Middle East & Pakistan, most recently in the capacity of General Manager for Saudi Arabia.
During this period, Aamir spearheaded key business relationships across powerful brands, such as
PepsiCo, Pizza Hut, P&G, Emirates Airlines, Misk Foundation, PIF and many more.
A trusted team leader with extensive experience in management, brand/corporate comms, strategy
and new business development, Aamir has a proven track in nurturing relationships, enhancing
functional profiles and increasing revenues.
Ahad Hamza Nihal
Marketing Director, AOIC
Ahad Hamza Nihal chosen as one of the top Marketing champions in Saudi
Arabia by Martechvibe, marketing and leadership expert Dr. Ahad Hamza Nihal is an award-winning
keynote speaker and business strategist. His career expands over several industries, including
entertainment, retail and FMCG. Ahad worked his way up from an entry-level position in market
research to earn his seat in upper management. Ahad holds a Doctorate in Business Administration
(DBA). He is passionate about helping his clients learn marketing and leadership strategies they
need to succeed no matter what this marketplace does.
Firas Kamal
Senior Director - Marketing & Communications at Emaar, The Economic City
Senior Director - Marketing & Communications at Emaar, The Economic
City