ie&a - speakers

Mohanned Abu Al-Majd

Executive Director, Saudi Tourism Authority

Tracy Lanza

Group Head of Global Brand Development, Red Sea Global

Mohammed Khoja

Founder, Hindamme

Saed AlAli

Chief Marketing Officer, Tabib Group

Saed, a visionary marketing strategist and brand psychology enthusiast, boasts 15 years of experience crafting groundbreaking campaigns that captivate global and local audiences. With an innate ability to unravel human shopping behaviors, Saed is the creative force behind transformative stories that shift perceptions, fueling success through innovative brand strategies, and communicating objectives via social media, influencers, and digital channels.

Hessa Al-Masoud

Director of External Communications, Confidential Government

, Director of External Communications, Confidential Government

Faisal Abdallah

Group Director of Communications & Business Development, Accor

Mustafa Zaatari

Chief Brand Officer, ToYou

Mustafa Zaatari, acclaimed as a Brand Transformation Scientist, has redefined the branding landscape in Saudi Arabia. His journey, marked by the successful transformation of over 30+ brands, demonstrates his expertise and visionary leadership in the realm of branding and marketing. Mustafa Zaatari occupied both the creative and strategic roles over the sum of 15 years, during that time he excelled by leading ToYou as a Chief brand Officer & Riyadh Bank by becoming the 8th best brand for three consecutive years & doubled its brand value during the same period, Lead Grey-WPP as a creative director to become the best performing office in the region as well as, FP7 Mccann and JWT.

Aamir Allibhoy

Chief Marketing Officer, Tim Hortons

Aamir is a reputable figure within the communication scene in the Kingdom and currently serves as the Regional Chief Marketing Officer for Tim Hortons Middle East. He started his career back in 2002 in the Advertising world, having spent 21 years with Impact BBDO Middle East & Pakistan, most recently in the capacity of General Manager for Saudi Arabia. During this period, Aamir spearheaded key business relationships across powerful brands, such as PepsiCo, Pizza Hut, P&G, Emirates Airlines, Misk Foundation, PIF and many more. A trusted team leader with extensive experience in management, brand/corporate comms, strategy and new business development, Aamir has a proven track in nurturing relationships, enhancing functional profiles and increasing revenues.

Ahad Hamza Nihal

Marketing Director, AOIC

Ahad Hamza Nihal chosen as one of the top Marketing champions in Saudi Arabia by Martechvibe, marketing and leadership expert Dr. Ahad Hamza Nihal is an award-winning keynote speaker and business strategist. His career expands over several industries, including entertainment, retail and FMCG. Ahad worked his way up from an entry-level position in market research to earn his seat in upper management. Ahad holds a Doctorate in Business Administration (DBA). He is passionate about helping his clients learn marketing and leadership strategies they need to succeed no matter what this marketplace does.

Sofana Dahlan

Founder, Mustanad

Mustafa Zaatari

Chief Brand Officer, ToYou